Whether you have a 3m x 3m display area with a $5000 budget or a 6m x 6m island display with a $100K budget, you will still require a good plan. Begin with these 7 steps to help achieve a successful event.

o Use the plan to determine your goals and objectives

o Build your theme around your target audiences requirements

o Gather feedback from staff to improve performance

o Establish objectives to determine the success of your trade show event

o Think outside the square for new possibilities

o A good integrated plan and concept is easier to stakeholders

o Communicate effectively to clarify strategies and tactics

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