Take a Walk to Benefit your Trade Show Marketing Even if the major reason you attend a trade exhibition is to work the display for your company, you can learn a lot simply by roaming around the exhibition in your spare hours. Not only will you get a break from being front and centre in your booth, you will also gain valuable information that will be of benefit to your exhibition marke...
Make your Marquee a Stand Out If you are a weekend stall holder, there are lots of simple tips and techniques that will help you get the most out of your folding tent or marque experience. Great Lighting Not unlike moths, light attracts people. Dim lighting in your indoor market or convention centre stall can literally show you and your products in their worst light. I...
Reed Gift Fair – Melbourne 1-4 February - Melbourne Convention and Exhibition Centre With the Christmas madness over, this is the best time to and is the perfect opportunity to get a head start on your competitors. Discover industry trends and see the next wave of bestselling products filling your shelves. Reed Gift Fair - Sydney 15-19 February - Syd...
The aim of an trade show exhibition is to see products, right? Yes and no. There is more to a trade show than simply selling. Among other things, you’re there to build the credibility and equity of your brand. From a practical standpoint, while the display space has to function to meet your exhibition objectives, the everything about it from the style of interaction with visitor...
Good things come in small packages Newbies and budget-conscious people alike are often attracted to portable displays for their first trade shows. Start small and work your way up is often the philosophy, which is fine, as long as you have a strong marketing plan and realistic expectations. To help ensure your success, you need to understand the world of portable displays. Typically, ...
How to Use Linkedin for your next Trade Show Linkedin, especially when used in combination with Google and Twitter, offers attendees and show presenters a powerful way to get in touch with others before, after as well as throughout an exhibition. Search Once you begin to arrange your next exhibition event, among the first steps you can take is see if there's a Twitter hashta...
Amp Up Your Exhibition Display Graphics Graphics play an important role in your exhibition display stand. They attract attention, evoke emotion, inspire needs, reinforce your brand, communicate messages, announce information and direct traffic. Unless they are done well, display graphics may be a waste of effort and cash. The following suggestions will assist you to amp up your displa...
Reasons Trade Shows Are Here to Stay With the rise of access to technology for communication during the last few years, there may be some that believe that trade exhibitions may become a thing of the past or become less important within the marketing strategy for some companies. They couldn’t be more wrong. Trade shows are more popular than ever, their effectiveness due to one s...
Using QR Codes to Enhance Your Trade Show Marketing Quick Response (QR) codes first appeared on the exhibition scene a few years ago. At first attendees didn’t understand what they were or didn’t have a QR code reader on their smart device and understandably, they were viewed with skepticism. Exhibitions used to make mistakes such as not providing instructions to users, not connecti...
Imagine this: You had an excellent exhibit, with a ton of visitors as well as a wealth of leads. However following the show, your great effort fizzled into nothing because your hard-earned leads gathered dust on top of someone else’s desk. Lead management happens to be the least noticeable, yet biggest final component of your display show marketing. Seek to g...