Here are some basics every event organiser, marketing professional or graphic designer should know when it comes to designing trade show graphics. The Three Second Rule There's a rule of thumb within the exhibition industry that says that you have about three seconds to grab the attention of people walking by and communicate key messages. With this limited time frame, a display’s graphics...
AusRAIL provides an outstanding platform for knowledge sharing and networking with national and international operators , rail manufacturers and industry leaders. This event is from the 26-28th November 2013 at the Sydney Convention and Exhibition Centre. AusRAIL PLUS 2013 will be co-located with creating the biggest ever rail conference/exhibition hosted in the region, bringing yo...
The Trade show and Exhibition season is coming to an end, and it has been an interesting 12 months. Therefore, it is a great time in the next month or so to review your events. Here are a few pointers to consider: a) Review your goals for your exhibiting and events. b) Check your trade show display equipment and if it needs updating, set a time frame schedule planning, pu...
There comes a time in the career of every sales manager, entrepreneur or business owner, when exhibiting at a trade show seems like a pretty good idea. And it can be, if you use your exhibition budget wisely. There is more to an exhibition than just setting up a trade show booth and waving at passers-by. Exhibitions are a great way to meet clients, find new staff, identify dealers, tr...
Thinking about integrating tablets into your next display exhibition? Here are some tablet-related guidelines to steer you in the right direction. Tablets (like iPads) first appeared in display exhibitions as giveaways and prizes, but now they’ve evolved to become effective tools for sales and communications. These new marketers best friends collect data, demonstrate, educate, enter...
EQUITANA Sydney is four days of everything equine, featuring Olympic medallists, horses, aussie cowboys, an exclusive equine competition program and hundreds of display exhibitors making up the biggest equine shopathon in Australia. This year’s exhibition will feature a range of presenters, including Al Dunning and all your favourite horses and trainers from the EQUITANA Mitavite Waler Legac...
Keeping track of event’s social media impact in real time maximises its value for exhibition or Trade Show organisers and attendees alike. The enormous take up of social media at events (and in general) has also made way for social media monitoring (SMM) tools. These web based tools filter through social networks such as Facebook, Twitter and Instagram scanning for event ke...
Exhibiting is like speed dating. If you are lucky you have about 90 seconds to convert someone from slightly interested to the second date (or "qualified prospect" in business parlance). Here are the five key ways to engage with strangers at your next show: 1 Smile It seems obvious but many people on stands, or even at your front desk, don’t want to be there. One of...
Exhibiting at a tradeshow is one of the most cost effective ways of getting new customers, but it pays to have a good strategy for maximising the return on your investment, write Warwick Merry and Danielle Storey. Too often businesses rush into exhibiting because it is "good for branding" or "you can make lots of sales" or even "because the competition is there and I do...
Whether you are a seasoned marketer or a newbie who is yet to send their first tweet, record their first YouTube video or write your first blog post, social media has a place in your exhibition promotions. Here is a list of steps you can follow to expand your influence, relationships and results. Listen The first thing you can do on social media is to listen to what your target market...