A practical goal for most trade shows is to secure that appointment. Here is a simple guide that will make the most of your time. Attract Attention Stop people in their tracks. Use colour, motion, sound, bold graphics and benefit statements. Politely filter out the wrong people Ask a few qualifying questions ('Do you buy light bulbs for your company?') and if they're not prospects, move on...
Aimex - Asia Pacific's International Mining Exhibition Venue: Sydney Showgrounds Dates: 20-23 August 2013 Website: www.aimex.com.au/ Aimex is one of the world's largest event for the mining and related industries showcasing products and services for the industry. Aimex showcases the latest technologies, equipment and services for coal and metalliferous mining...
When it comes to trade shows, you'll want to ensure that your exhibition or trade show display stands out from the rest. Modular trade show displays help showcase your company and ensure that it will be noticed. There are an unlimited variety of options to choose from when selecting your trade show modular exhibition. Some of the greatest advantages include their ease of use, ...
Understandably, salespeople want to focus their time and attention on top-quality leads, as opposed to spinning their wheels with those that are less likely to result in a sale. So it's critical to provide them with the best of the best, particularly because failing to do so could jeopardize your success in the future. After all, if you continually give them a mishmash of high- and low-quality lea...
1. Make them stop and look Graphics are used to create interest, focus attention and tell visitors about your product or service. In just three to five seconds, graphics should communicate who you are, what you do and how customers can benefit. Graphics are often the first impression an attendee has of an exhibitor at a trade show, so it is important to make the right statement. 2. Consider yo...
Exhibitor online is an excellent resource centre for tips on everything, including Exhibition designs, staffing, exhibition marketing, trade show costings, branding and much more. ...
The year is in full swing, and it is time to think about the coming seasons event preparation of your Portable Display or Exhibition Stand. This is an easy and effective guide to planning and preperation for 2013. Consider the following: 1. Plan ahead - allow for up to 1 - 3 months for a new or large exhibition stand design (including banner stands and portable pop up...
Having an exhibition marketing budget focuses you to the actual cost of exhibiting and provides the basis for measuring and establishing your return on investment. Make sure you don't leave anything out and be aware that your budget can vary from show to show as your requirements change. If you haven't set an exhibition marketing budget before, use the categories below as a guide: ...
When it's time to create your new trade show or exhibition graphics, examine artwork and photography from current and previous marketing campaigns before you reinvent the wheel. Granted, sometimes the resolution or quality of other existing images may not fit your large-format needs, but simply checking your existing files could save you time, money, and creative energy. ...
A company's trade show exhibit is an excellent marketing opportunity - the chance to make a quick impression on buyers and convince them to come to the booth - and is a vital part of an effective, integrated marketing effort. But since the chance to grab a potential customer's attention passes quickly for an exhibitor (three seconds is all you get), the right booth design is critical. E...