Selling at a shopping centre kiosk is different to selling at an online store. Typically, kiosks have one person operating the business at a given time. Inline stores however, usually have a few employees ready to talk with customers after they walk in, in contrast to kiosk workers, who must engage passers-by. This makes it difficult to not only obtain the customer’s attention, but keep thei...
Just begun the process of buying your new exhibition display? Whether you are completely new to the trade show scene or an exhibition veteran, you’ve probably already discovered that the process of purchasing a display can be an overwhelming experience. Here are some tips to consider before you begin to help make the process easier. What are your goals? ...
If you’re an aspiring small business owner, competing with large corporations and big box stores can make it seem like a difficult task. Many people are combatting these challenges and finding great success by starting a shopping centre kiosk business. Low overhead costs and short term lease commitments make this a great way to jumpstart your career as an entrepreneur. However, it ...
Getting your team together for the process of collaboration can drive creativity and put strategies into place that ensure a successful exhibition marketing program. Here are a few tips to get the process started. 1. Map out strategies for individuals and the team Each team member should be given an equal opportunity to share their goals, expectatio...
Can’t wait for the snow season? Don’t miss this awesome opportunity to meet the representatives from the best ski resorts from America, Japan and Europe when they visit Melbourne, Brisbane and Sydney in May and June 2014. Entry is free, but make sure your RSVP as soon as possible so you don’t miss out! Melbourne Ski Expo: Melbourne Exhibition Centre. Clare...
As design trends change we begin to see more elaborate graphic and content on exhibition stands. These can be overwhelming, and also result in other factors being overlooked. There are four key features to a great exhibition stand, and it’s about more than just content and graphics. If you want to be noticed, be different One of the more important consider...
It’s easy to fall into the trap that social media is a magic solution for mass communication, given the number of people on Facebook, Linkedin and Twitter. But there is no substitute for face to face communication when comes to talking to your clients. Social media is powerful, but the amount of attention it receives is far more than its size. People are social creatures, bu...
Now that it’s so easy to purchase online, why do businesses still attend exhibitions? It’s because they want to meet their suppliers face to face, see what the people working in your company are like, and work out if your company is worth doing business with. Here are some great ways to build trust at your next exhibition. Pay attention to every attendee &n...
What is the difference between the success and failure when running a shopping centre kiosk? The answer lies in knowing how to take advantage of the foot traffic passing by. The ability to stop traffic can be the difference between those who will succeed and live on. The kiosk retailer’s ability to stop passing traffic, or “capture power,” is crucial. ...
Dates: 02-04 May 2014 Venue: Melbourne Showgrounds, Exhibition Pavilion, Building 1 This is Australia’s biggest and best lifestyle event, with over 200 exhibitors, 1000’s of products to try and buy, kids activities and three live stages featuring Better Homes and Gardens TV personalities. ...