Designing an Effective Lead Form

One excellent reason companies exhibit at expos and trade shows is to gather leads. Yet, industry estimates tell us that only 20% of leads are followed up after a show. You may have no control over what happens to a lead after a show is over, but you can make the lead follow-up process easy. By talking to the people who will actually be following up the leads, you will be able to gain an understan...

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Slow Show Strategies

Whether it’s due to low attendance or at the end of the day, sometimes despite your best efforts, attendee traffic screeches to a halt. No matter how slow your floor traffic becomes, there is no need to throw in the towel on the show. Here are some three tactics to get you through those times.     1. Talk to everyone.   When the floor is alive with foot traffic,...

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Advantages of Shopping Centre Kiosks

If you’re looking at starting a small business, you will find many potential pitfalls and complications become apparent, especially if you are breaking into a retail space. In addition to getting financing, finding suppliers and setting up a business plan, you also need to find a suitable space from which to sell your wares. High rent and low availability may mean that traditional retail spa...

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10 Steps to Choosing the Right Trade Show

Choosing the right shows can make a big difference to your overall success level. Choose the wrong show, and you could be spending money, time and energy with no return. Next time you are choosing the best shows for your company, it’s worth taking the time to sit down and work through the following steps to give yourself best possible chance.   1. Get Clear on Your Objectives F...

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Promotional Gifts with Purpose

It’s a common question when organising a stand for a trade show: Should we have giveaways for our booth visitors or not? It’s difficult to know if the promotion will be effective, or just a waste of money.   A good giveaway should create a positive result, which needs to be tied to a goal you can measure. If you don’t know what you want to achieve through your dis...

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