Change is inevitable, and trade shows are no exception. As with any change, there are challenges, but there are also opportunities. Here is what you need to know now. 1. Technology is here to stay The exhibition industry is captivated by technology, which is having an impact on the way that people experience the shows as attendees. This change is here to stay for the long term, des...
So you’ve been around the circuit and you’re no longer an exhibition newbie. Your staff know how to work the stand and aisles, your display has bold graphics and clear messaging and you know how to put together a promotion that draws people to your stand. Now you’re ready for next level. Here are five tactics that will help you grow your exhibition marketing program. ...
It’s always good to look for the positive in any situation. While on the surface, it may seem that small exhibitions may be a problem, they are quite the opposite. In fact, for the more opportunistic exhibition marketer, they can be a powerful tool. A positive approach can get you even more value out of a small exhibition than many larger shows. A small audience can mean big connect...
When shopping for anything these days, we are overwhelmed with information and options. It can be so difficult to know what solution is really best for your company. Here is a list of 5 criteria to help you shop for the right portable display and find the right solution for you. 1. How portable is it really? If you’re transporting your display, whether nationally or internati...
To achieve sustainable results business owners need to plan a way to make their objectives a priority and their vision a reality, and exhibition marketing is no exception. If you want to outshine your competitors you need to get serious about your marketing agenda. The following tips are worth considering for the best audience impact, and overall return on investment. See if his...
Appearance is everything when it comes to attracting customers, but it can be difficult to know where to start. Here are six quick shopping centre decoration tips to get you on your way. Choose a colour scheme for your shopping centre kiosk, and make sure your decorations match that theme. The first place you should look to find your colour scheme is your display signage, and in...
Keeping your social media pages updated and engaging can be daunting, but social media is a valuable tool that can drastically improve your exhibition performance. Social media gives your followers a way to connect with your company, on both an professional and personal level. Read to for two easy ways to use social media to improve your exhibition experience. Get promoting! Exhib...
A great demo is memorable. The top two reasons for remembering exhibits, ‘brand awareness’ and ‘product interest’ depend on what your company has done outside the exhibition arena. Good product demonstrations take advantage of the interactive, face to face environment, and set you apart from companies who just sit there. Here are seven elements that make a great de...
Display design is at its most effective when the message and design focuses directly on the target audience. A good display design instantly communicates to visitors that your solution is the one that your audience is are looking for with a compelling message, well branded, and explains advantages of exhibitors products. In reality, the opposite is true. Many displays point out every ...
1. Understand your target market. As a trader it you need to understand your unique selling point and your target market. Your unique selling point is what differentiates your business and earns you a special place in the minds of your target market. You need to know who buys your product, what they use it for, what your product does that others don’t, and how your produ...