Your display isn’t the only thing representing your company at your next exhibition. Plenty of attention will also be give you to you and your staff. You’ll be working long hours on your feet at your exhibit, so dress accordingly. You can dress professionally and still be comfortable if you keep a few things in mind. Dress For The Event Type Most venues don’t have...
When it comes to real, face to face events, exhibitions and trade shows are still performing well, but it is still important to ensure that you have a good plan and execute it well to see a real return on your investment. While some companies benefit from exhibitions and trade show, there are others that wonder if investing their time, energy and money was worth it. With a good plan, your exhibiti...
There are a few companies business owners everywhere look to who seem to have their finger on the pulse of the trendiest products and marketing tools. So how do they find out what’s new and next. Two words: trend spotting. Trend spotting or cool hunting, when combined good sourcing and great marketing, can great demand for your products out of nowhere. Your kiosk can reap the b...
The advancement of technology is now moving faster than ever, which means that incorporating technology in your display is becoming easier. If you’ve never considered how tablets, camera phones, event management software or video monitors could enhance your display, read on. Use Smart Phones and Tablets to Gather Leads Pen and paper is a simple way way to ...
Friday 22 August 2014 - Saturday 23 August 2014 Brisbane Convention Centre Queensland Police Expo brings to light the wide range of policing environments and activities across Queensland. Featuring interactive displays from a range of policing units and sections, attendees can talk directly on officers doing the job. Anyone with any interest in becoming a police officer or wanting to see...
Keeping your social media pages updated and engaging can be daunting, but social media is a valuable tool that can drastically improve your exhibition performance. Social media gives your followers a way to connect with your company, on both an professional and personal level. Read to for two easy ways to use social media to improve your exhibition experience. Get promoting! Exhib...
18-19 August 2014 Sydney Exhibition Centre @ Glebe Island Inspire Ex is a fantastic new show for corporate and special events industries which has developed out of the success of the Australian Business Events Expo and Sydney’s Event Showcase. Visitors will enjoy a range of presentations and seminars from world-class speakers, provides interactive zones, unique experien...
To achieve sustainable results business owners need to plan a way to make their objectives a priority and their vision a reality, and exhibition marketing is no exception. If you want to outshine your competitors you need to get serious about your marketing agenda. The following tips are worth considering for the best audience impact, and overall return on investment. See if history w...
When it comes to business, these days consumers have most of the power. Competition for your business comes from every direction. As such, it is no longer a profitable long term business strategy to compete merely on price or availability. Focus instead on generating a steady flow of customers through creating a positive and lasting impression in the minds of your target market. Promo...
One of the major challenges in any retail business is grabbing the attention of customers enough to get them through the door. Some business like to take a passive approach to attracting customers, while others do well with more aggressive forms of marketing. In the end, making sure your business is attractive and easy to find is crucial to growing your customer base. First impressions ar...