Sales Strategies for Shopping Centre Kiosks
Shopping Centre Kiosks, the small retail booths located in shopping centres, malls and other retail spaces, can get overlooked by shoppers in favour of bigger shops. The following tips can help you find a way to attract their attention, and then give them a reason to keep coming back.
Keep it simple
Keep your display simple. A common problem with shopping centre kiosks is they are over packed with products. This makes it difficult for potential customers to notice any one particular item because they are overwhelmed with choice. Simplify your display. Clear space to display a few featured items and put all excess stock away.
Keep it fresh
Now that you’ve simplified our display, rotate featured items daily or weekly to keep it fresh. Repeat customers will be attracted to the new items, while items that seem ‘old’ won’t get any attention.
Give something away
‘Free’ is still the magic word. Offer great deals such as “buy one, get one free” or offer free samples. People love to get things for free, even if they don’t know about your product yet.
Keep it short
Skip the long introduction and make your sales pitch short and sweet. You have about three seconds to grab your customers attention so just pick one of the best features of your product to highlight to your potential customer. at a time.
Catchy Graphics
Introduce your products with briefly worded, catchy display graphics Good graphics will grab attention as people walk by, pique interest, and familiarise people with your product. People are more likely to listen when you start talking, if they are already interested in and feel familiar with what you are offering.
Marketing Partnerships
Try partnering with stores around you. Work our joint discounts, exchange advertising and display each other’s products. This can be a great way to attract potential customers who may not normally be interested in your products.
Spyder Displays offers customised Shopping Center Kiosk solutions. Click here to find out more.